product voids | 0800 960 000

product voids | 0800 960 000


Let our network become your network and reach consumers where they go the most.


Dave Spicer – Chief Executive Officer

 Dave remains responsible for setting and driving Activata’s strategy through extensive network distribution, robust technologies and a comprehensive product set comprising major brands.

In his early years working for leading  telco companies, Dave drove enormous expansion of phone cards in New Zealand by marketing phone cards to the public beyond the traditional student, tourist and migrant market.

His early recognition of the gift card opportunity within New Zealand led Ezi-Pay to deliver the country’s first gift card malls into high foot traffic retail locations in time for Christmas trading in 2007, less than 8 months after the idea’s conception.

Dave’s wide ranging strategic skills have seen him successfully develop a number of companies within the competitive industries of electricity (Director Empower Ltd, now owned by Contact Energy), telecommunications (National Sales Manager, Telstra NZ) and Eftpos (MD, Netco, purchased by Provenco) solutions.

See Dave on LinkedIn

Phil Proctor – Business Development Manager

Phil has worked for over 11 years’ in the payments industry and has many years of sales and sales management in various industries from office equipment, information security and Vodka,  Phil helped to establish 42 BELOW in the Australia/ New Zealand market.

Phil’s role encompasses the management of our key supplier and content partner relationships. During his 4 year stint at Ezi-Pay, Phil was integral to the successful delivery of the Gift Station and to its ongoing success, by establishing relationships with and delivering value to significant brands as both content providers and vending outlets.

Phil’s sales and management skills, combined with his experience in prepay at both Ezi-Pay and more recently as New Zealand Business Manager with InComm, the American market leader in prepay, leave him ideally placed to assist New Zealand businesses to use prepay to their best advantage.

See Phil on LinkedIn

Malcolm Fraser – National Convenience Channel Manager

Mal is responsible for the sales, account management and merchandising team who have taken care of the thousands of convenience stores in our network since the inception of  Ezi-Pay (now Activata).

Relationship management and a strong “can do” attitude are central to the high degree of retailer and team loyalty and retention Activata has enjoyed through Mal’s strong and professional approach and leadership.

For the past 13 years, Mal has been a driving force behind many on-time achievements in the rollout of numerous product introductions to Activata’s retailer network

See Mal on LinkedIn

Shyam Singh – Operations Manager

shynewShyam has worked in the telecommunications industry for over 10 years.  His experience ranges from Product Development, to VOIP System and Solution Designs for Business customers. He enjoys being out in the field working with customers onsite and has a real hands on approach to his work.  He is passionate about providing great service and ensuring customer satisfaction for his clients.

Shyam’s current role as Operations Manager has him overseeing the operational side of the Activata Business, managing the support, provisioning and warehousing teams. In his spare time you could find him either on the football field, or at his local driving range.


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Jennifer Johnson – Marketing Manager

jenniferWith over eight years Marketing and Communications experience, Jennifer is the newest member of the team at Activata.

Jennifer comes with an extensive background in B2B marketing, running many successful and varied integrated campaigns. Her considerable digital marketing, brand and channel development experience has her well placed to communicate and bring to life new products, services and their benefits to Retailers as well as working with Partners to maximise their brands exposure instore.

See Jennifer on LinkedIn

Bernece Maude – Marketing Manager


Bernece is our acting Marketing Manager whilst Jennifer is taking Maternity Leave. Bernece has a wealth of experience in marketing and communications, managing major brands in Retail, Telecommunications,  Food and Beverages and Consumer Goods industries.

Bernece enjoys helping with Activata’s marketing communication strategy development, digital marketing activities, new product development, brand activation planning and campaign management.

See Bernece on LinkedIn

Who we are

We provide high quality service and excellence in activation, payments and promotion.


We are Kiwi owned and operated and Our New Zealand based teams are always ready to help.

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